Average Reviews:
(More customer reviews)I bought this book based on the book TITLE alone. It was a busy day and Amazon recommended that I buy this book based on the types of books I was searching for that day.
Trusting Amazon to add value to my reading experience, I bought it.
As I cracked the paperbook open hoping to learn what Kirk knows about "AdSense"...I was quick to discover that it has NOTHING to do with GOOGLE AdSense.
Ohh well, my fault. I hope someone benefits from this review and decides NOT to buy this book if they are looking for Google AdSense strategies.
As for the value within the book? Yep, pretty good and filled with common sense advertising tidbits. Kirk did a great job and I'm sure someone wanting this type of information would enjoy the book... as long as you know it has NOTHING to do with GOOGLE.
:)
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Did you ever waste money onadvertising your business? If the answeris "yes" don't feel alone. Millions ofadvertising dollars are wasted every year in our country by companies thatadvertise using the wrong media, or having the wrong message.WHY IS 85% OF ALL MONEY SPENT ONADVERTISING INNEFECTIVE?Advertising has become redundantand rhetorical. Most of us won't admitto believing what we see or hear, and we don't usually search outadvertising. And we are all bombarded withover 1500 messages every day! Yet advertising has had an enormous impact onsociety over the years.The purpose of spending money onadvertising is to elicit a behavioralresponse. AdSense is the study ofadvertising through the eyes of a behavioral scientist. The book teaches you how to get past therhetoric and focus on the customer you need to get through your door today!It teaches you how to think as a behavioral scientist.Who needs this book?v Business owners who make advertising decisionsv Media salespeoplev Copywriters of advertisingv Advertising agenciesv Marketing expertsv Even consumers of advertising messages, whichhappens to be all of us
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