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(More customer reviews)In the interest of full disclosure, I took three classes from Professor Limburg at Washington State University. He's a good guy and teaches in such a way that the subject is understandable and relevant to his students. That's reflected in this book. He uses case studies that directly challenge the reader. It's aimed at people who will or already do make decisions in broadcasting. Limburg also includes the basic history behind media ethics. To gain the full benefit of the material, you really should engage in discussion with other people. The book is a good base.
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* Numerous case studies that provide hands-on insight into the ethical issues faced by broadcasters every day * Briefly, succintly gets to the core of today's key ethical issues * Looks at ethics from both programming and business standpointsElectronic media are everywhere, and at no time in the history of electronic media has it been more important for media professionals to have a firm grounding in ethical principles as they apply to programming, advertising and business.This bookprovides that grounding in a practical, hands-on approach.Numerous case studies and a thorough yet accessible, exploration of ethical traditions provide readers with an invaluable guide.
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