Average Reviews:
(More customer reviews)I picked up this book to help me jumpstart a new role at a company that sells gear into the Cable industry.
I found the book to be written very clearly and have concise yet usable introductions to the many facets of running a media business.
Some parts I felt were missing were real world examples (dare I say case studies), names of key players / vendors in every area described in the book (e.g. if you spend 16 pages on support systems, why not name a few of the market leaders) and exercises / further reading references.
This book helped me get up to speed on a lot of the terminology and thus was an overall win. Many of the topics described will be painfully obvious to someone with a business education (MBA's beware).
Click Here to see more reviews about: Understanding Broadcast and Cable Finance, Second Edition: A Primer for the Non-Financial Manager
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise.Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable. *Covers financial statements, systems, planning and budgeting, and much more*Written by experts from the Broadcast Cable Financial Management Association*Up-to-date with information about new revenue streams from Internet, digital, on-demand and mobile content
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