Average Reviews:
(More customer reviews)This is a solidly researched and attractively written practical guide that I have found extremely helpful for the communications and media projects we have being doing in Europe.
Cathie Burton and Alun Drake are highly experienced communications practitioners who have drawn on their own considerable experience of the European media to produce this valuable and also entertaining study. Their book is crammed full of sensible, practical advice, tips and essential information on how to work effectively with newspapers, magazines,the web,radio and television right across the continent.
The authors have also provided remarkably detailed media profiles of no less than 43 individual European countries. This must have been a painstaking and exhausting project, and they are to be congratulated on having done it so well.
"Hitting the Headlines in Europe" is not only an authoritative reference work, but also a highly enjoyable read. It is of immense help to those of us in communications work,in media relations, in journalism and other media,to students of media and journalism, as well as to general readers, all of whom need to understand the highly complex European media landscape.
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* Coverage of the European media landscape including print journalism, TV and radio
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