Average Reviews:
(More customer reviews)A must by for anyone interested in a radio career. Alot of great advice. I will keep this book forever.
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As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming ConsultantSteve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this "cheat-sheet" for the radio programmer includes practical advice regarding:ÂRadio as a career--from tips on getting startedto job negotiationsÂProgramming--talk radio and music, from format science to picking the hitsÂRelationships with listeners--everything from staying in touch with your audience to public imageÂBranding, marketing, and advertising the radio stationÂResearch--music tests, audience analysis, ratings, and moreÂPractical information about management policiesÂRadio realities--information on rules and regulationsThis latest edition has been updated to include: ÂImportant updates on an ever-evolving fieldÂEssential forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule, and more.to be accompanied by an on-line section of electronic forms for convenienceÂIdeas for successfully programming in new radio formats like satellite, internet, and cableIn such a competitive industry where formal training can be hard to come by, Radio: The Book, 4e, is a short-cut to the fast track for current and future programmers and program directors. With an active radiobroadcast career that is still exploring new ideas following s more than forty years at some of America's most prestigious radio stations (including WNBC, WHN, WNEW, and CBS radio), Steve Warren is more than qualified to mentor readers. Steve has competed successfully in all music formats from Easy Listening to Country to Top 40 to Oldies, always putting the listener first and now, putting you first. * Learn how to be a hit with listeners in any format * 4th edition to include essential forms and ideas for satellite and web radio programming--and accompanied by an on-line forms section for your convenience!* Learn all about radio as a career--from getting your first gig to job negotiations once you've gotten your foot in the door!* Published in association with the National Association of Broadcasters - the leading American broadcast organization
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