Promotion & Marketing for Broadcasting, Cable & the Web, Fourth Edition Review

Average Reviews:

(More customer reviews)This is a good book for newcomers to the industry. It provided me with some good insights.


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Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV,cable, and now the web. The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural and economic changes in the industry since the early 90s. New emphasis is placed on the role of the World Wide Web and global marketing. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Among the topics covered in this text are: goals of promotion; research in promotion; on-air, print and web message design; radio promotion, TV network and station promotion and news campaigns; non-commercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing. Endorsed by Promax, the national association of marketing executives in electronic mediaRevised to include role of the World Wide WebCompanion video for instructors

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Griffin TCENTNOFI TuneCenter Home Media Center for iPod Review

Average Reviews:

(More customer reviews)I purchased this simply as a means to have an easier means to connect my iPod to the stereo (easier than the mini-stereo jack). It does this, of course. As a bonus, it also has a perfectly serviceable remote. The remote is not a lot of use if you're scrolling through hundreds of artist or album names as it doesn't approach the speed of moving with the click-wheel but, the for on/off, pause/play, it is terrific. The capability to play video out to the TV or make menu selections via TV isn't really important to me but, I've played with them and they work fine.
Word of note: I had to do a little online research to discover a slight fault in the product. If you turn the volume down to far on the unit itself, you may experience signal distortion. If you keep the volume up on the TuneCenter, and use the volume on your amplifier, the sound is fine (though, I'm no audiophile).
Overall - price/features/function - bargain!

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The Griffin 9802-TCENTNOFI TuneCenter with Wi-Fi Home Media Center for iPod attaches to your television and stereo for viewing photos, watching video, and listening to your iPod music library or Internet radio. With the included 14-button remote, this unit turns your iPod into a complete home media center, requiring only that you dock your iPod in TuneCenter, and let the entertainment begin.
Griffin's TuneCenter features the ability to display iPod playlists and song information on your TV screen, taking music sharing to a whole new level by allowing the whole room to see at a glance the song title, artist, album and progress of the current song. TuneCenter's remote allows you to navigate through your iPod's entire library, as well as choose your preferences such as shuffle and repeat modes, and EQ. You can use the TuneCenter's remote to skip forward and backward, choose the next or previous song, browse playlists and more -- all without getting up off the couch -- which makes this the ultimate solution for taking full control of your iPod.
This Griffin home media center also expands your musical resources by providing access to Internet radio stations. By simply plugging the TuneCenter into your network you can choose from thousands of free channels, ranging from quiet atmospheres to things that don't seem to even qualify as music, all with slick, on-screen navigation. For added convenience, the 9802-TCENTNOFI is Wi-Fi capable, so you can hook it in with your network without the hassle of having to run cables, making it even more portable in case you want to take your media system to a friend's house for a party.
The Griffin TuneCenter, however, makes better use of your TV screen than just through the displaying of song lists. This unit also lets you display your iPod's photos on the large screen, as well as play movies from your iPod video on your home entertainment system. When it comes to movies and photos, bigger really is better, especially when you are talking about your own works of art. The TuneCenter lets you display slideshows of your latest vacation and special events, or provides you with the most compact business presentation system ever. Just choose a slideshow and a soundtrack to go with it and let fly, all while using the convenient remote control to skip forward and backward, or pause to emphasize a special point.
The Griffin 9802-TCENTNOFI is compatible with all dockable iPods, including: 4th-generation iPod and iPod photo, iPod mini, 1st and 2nd-generation iPod Nano, and 5th-generation iPod video models. This system includes an S-video and a composite video output for connecting to your TV, an RCA left and right audio output for connecting to your stereo or home entertainment center's speakers, an Ethernet RJ45 10-100base T connection and an internal 802.11b wireless card for hooking up to your network. The Griffin TuneCenter includes an NTSC/PAL video format switch, measures 3.9 x 4.5 x 3.7 inches (W x H x D), and it's backed by a manufacturer's limited 1-year warranty.

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