Showing posts with label writing. Show all posts
Showing posts with label writing. Show all posts

Friday, January 25, 2013

Audio Production Worktext, Sixth Edition: Concepts, Techniques, and Equipment Review

Audio Production Worktext, Sixth Edition: Concepts, Techniques, and Equipment
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Selecting a text for an undergraduate audio production class is a dicey proposition. There are a limited number in print, and some are commercial-focused, while other skew towards documentary, video, or music. Technical scope is another issue. Some read like pure technology primers while others simply skip over the physics smarts one needs to understand why audio tools work the way they do. And currency is always an issue, so regular updates are a must.
Whether someone creates content for broadcast, web, or power point presentations, good AV skills are an essential communication competency. This book works well in providing an up-to-date generalist's guide
to producing decent quality audio. It also includes key topics like copyright and ethics, which are useful in making the point to novices that just because you CAN do something doesn't mean its OK to do so.
The self tests and step-by-step exercises are useful in reinforcing concepts by matching them with ears-on learning. An enclosed CD lets anyone with a pc and speakers begin to make the kinds of intellectual and auditory correlations needed to make a lasting impression.
As someone who teaches audio at the undergraduate level, I've used several texts over the last 4 years, and am pleased (and relieved) to say that the 6th edition of APW is the book I'll be moving on to in the coming academic year.


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Friday, March 23, 2012

Online Broadcasting Power Review

Online Broadcasting Power
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This is easy to use. Has a great chapter on how to start a radio station by using Shoutcast. It once was a great book, but now it is aging. Use your search first before buying this book. The Net is free and current. If then you are still in need of more info, buy this book. Not every thing is out of date. It is a novice friendly book. Wyatt Kaldenberg

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Online Broadcasting Power! offers detailed instructions for creating and broadcasting radio stations and shows on the Internet. This comprehensive guide covers: the history of broadcasting, hardware and software necessities, how to build your own SHOUTcast, Icecast, RealAudio and Netshow stations, preparing and encoding content for broadcast, managing and promoting your station and legal issues of Web broadcasting.

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Tuesday, December 6, 2011

How to Get on Radio Talk Shows All Across America w/o Leaving Home Review

How to Get on Radio Talk Shows All Across America w/o Leaving Home
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I read the book "How to get on Radio Talk Show..." and I found it interesting yet missing something. The book shows you the procedures to get on the radio shows but leaves out the radio stations,telephone numbers,call letters and the names of the shows. For $30.00 dollars it should have provided an appendix containing this information. Instead, you must send away for the list on a diskette. The book without the diskette is like a recipe telling you whats in a dish but not including the amounts of each ingredient.

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A highly effective way to gain free publicity for anyperson or business that has a story to tell or a product to sell. 19chapters dealing with Who needs talk show guests, What to say when youcall the show/s, How to get Visa/MC merchant capability, Where to find800#s and fulfillment centers and most important How to get invitedback again and again on the same show.

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Thursday, October 13, 2011

Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet Review

Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information and Personality Broadcast, HD, Satellite and Internet
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Valerie Geller has a gift for breaking down the basics of broadcasting. While being on the radio seems like it is an easy task, Valerie Geller explains very important techniques for helping the beginner all the way up to the most seasoned pro. It is a way to think about radio as a larger medium, how to use the airways as a canvas, as an art. I highly recommend this and all of Valerie's books to anyone interested in radio broadcasting. These books should be in all broadcast schools and radio stations, no matter how large the radio station is. We all need reminding of how to create powerful radio.

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Creating Powerful RadioFor Managers, Programmers and Talent* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more. * PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. www.gellermedia.com * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.* PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.* PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.* TALK - Secrets to improve your show.Learn powerful radio interview techniques and ways to make the talk win big.* INFORMATION - Break down the walls between news and entertainment radio.Creative methods to easily write and deliver complex, detailed stories or issues using the "multi-version" method.* PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials* AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking.

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