Average Reviews:
(More customer reviews)As a daily reader of Mark Ramsey's Hear 2.0 blog, I was familiar with a few of the chapters. But the organization, clear thinking and inspirational message made this well worth the money. A very fast and easy read. It makes you want to grab every radio station in America by the scruff of the neck and say, "Read this before it's too late!"
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Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight? Making Waves argues that it's the former, not the latter. This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves.Foreword by Greater Media CEO Peter Smyth.
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