Showing posts with label talk radio. Show all posts
Showing posts with label talk radio. Show all posts

Friday, October 26, 2012

No Static: A Guide to Creative Radio Programming (Book) Review

No Static: A Guide to Creative Radio Programming (Book)
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I recently had the pleasure of reading 'No Static' by Quincy McCoy and I found it to be not only an informative read but an entertaining one as well. The true mark of any book is whether or not the author can transport the reader into his/her world, commanding their rapt attention from the opening page until the last and McCoys' 'Guide to Radio Programming' fits snuggly into this mold. The books takes the reader carefully and swiftly from Mr. McCoy's humble radio beginnings in Utica, New York to the present day. It is in the journey that we learn where Quincy gained his radio genuis. Well known programmers like Paul Drew, Jerry Clifton, and Bill Tanner are interviewed by McCoy and speak to him about the science of radio programming and creativity not only as a subject for an interview but as a dear and respected friend. Among the legendary radio personalities that Mr. McCoy reems an enormous amount of information and insight from are Dan Ingram, Chuck Leonard, and John Mason.
This book is an absolute MUST for any radio professional (or future professional) who wants to learn the basics of radio programming, and more importantly creativity; an art somehow lost through in this age of over consolidation.

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Now in softcover, No Static shows why success in today's corporate-controlled world of radio depends on putting personality and fun back on the air - and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and - ultimately - higher ratings leading to higher revenue.

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Saturday, October 13, 2012

The Radio Station, Eighth Edition: Broadcast, Satellite and Internet Review

The Radio Station, Eighth Edition: Broadcast, Satellite and Internet
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This is the textbook for my broadcasting class and while it is a lot of information per chapter, it is still all good information and will really let you into the world behind the scenes at your local radio station. It really talking about the whole business of radio. I recommend to anyone seeking to find out all about the workings of modern day radio.

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The Radio Station is considered the standard work on radio media. It remains a concise and candid guide to the internal workings of radio stations and the radio industry in all of its various forms. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station--be it a terrestrial, satellite, or Internet operation-from the inside-out, covering technology to operations, and sales to syndication. It also offers an overview of how government regulations affect radio stations today and how radio stations have adapted to new communications technologies. Drawing on the insights and observations of those who make their daily living by working in the industry, this edition continues its tradition of presenting the real-world perspective of where radio comes from, and where it is heading. The Eighth Edition of this classic text includes expanded sections on digital, satellite, and Internet radio; integration of new technologies; new and evolving formats; the uses and applications of podcasts and blogs; mobile multimedia devices; programming for the new radio formats; new contributions by key industry executives; digital studios; station clustering and consolidation; industry economics and statistics; and updated rules and regulations. The new companion website features the interviews and essays with industry professionals, an image bank, additional suggested reading, and a listing of helpful links to industry websites. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader. * Classic and candid guide to the internal workings of radio stations * Updated coverage of the podcasting boom, the clustering of radio stations and station management, the integration of new (digital) technology, and more* New analysis of satellite radio and its role in radio broadcasting today* Now celebrating its 25th anniversary!

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Tuesday, April 3, 2012

Starting and Operating Your Own Fm Radio Station: From License Application to Program Management Review

Starting and Operating Your Own Fm Radio Station: From License Application to Program Management
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It is such a shame that this charming and useful book is out of print. Nothing has ever quite captured the challenges of rewards of community-style radio as this book by Peter Hunn.
When Hunn was struck by the idea of creating his own radio, he assumed there would be books to tell him how to go about it. As anyone in broadcasting will tell you, radio technology sometimes seems like the closely guarded arcana of engineers and corporations. So he wrote this book, a practical and entertaining narrative about building a low-power station, WHRC-FM, for about $40 000.

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Friday, March 23, 2012

Online Broadcasting Power Review

Online Broadcasting Power
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This is easy to use. Has a great chapter on how to start a radio station by using Shoutcast. It once was a great book, but now it is aging. Use your search first before buying this book. The Net is free and current. If then you are still in need of more info, buy this book. Not every thing is out of date. It is a novice friendly book. Wyatt Kaldenberg

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Online Broadcasting Power! offers detailed instructions for creating and broadcasting radio stations and shows on the Internet. This comprehensive guide covers: the history of broadcasting, hardware and software necessities, how to build your own SHOUTcast, Icecast, RealAudio and Netshow stations, preparing and encoding content for broadcast, managing and promoting your station and legal issues of Web broadcasting.

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Monday, February 27, 2012

ON-AIR: The Guidebook to Starting A Career As A Radio Personality Review

ON-AIR: The Guidebook to Starting A Career As A Radio Personality
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To keep this short and sweet, this 'book' does contain decent information. For the price however, you are basically getting 5 pages of text nicely formatted into a 50 page, double spaced booklet. I would recommend this to youths who know little to nothing about the radio industry, but teens and above can easily find this same information on the web.

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THE INSIDER S GUIDE TO GETTING A JOB IN RADIO 4 PROVEN METHODS! Aspiring DJs. If you re the kind of person who has always dreamed of being a famous radio personality, look no further. On Air: The Guidebook to Starting a Career as a Radio Personality is exactly what you need to land your dream job with little or no experience. Written by top radio personality and broadcasting expert Jack Broady, On Air will be your one-stop guide that reveals the secrets that almost every radio DJ knows about, but few are willing to tell. On Air gives you the easiest four methods of how to get your first job at a radio station and how to quickly get on the air once you become an employee of a radio station. You will learn important terminology, industry lingo, the most valuable rules of radio and much more to perform your best once you get your first on-air shift. So don t bother wasting thousands of dollars and valuable time at broadcasting schools that lead nowhere.Save your time and money! On Air is your greatest resource your special guide to succeed in the profitable, exciting broadcast industry.

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Monday, February 20, 2012

Making Waves: Radio on the Verge Review

Making Waves: Radio on the Verge
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As a daily reader of Mark Ramsey's Hear 2.0 blog, I was familiar with a few of the chapters. But the organization, clear thinking and inspirational message made this well worth the money. A very fast and easy read. It makes you want to grab every radio station in America by the scruff of the neck and say, "Read this before it's too late!"

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Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight? Making Waves argues that it's the former, not the latter. This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves.Foreword by Greater Media CEO Peter Smyth.

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Sunday, January 15, 2012

Radio: The Book, Fourth Edition Review

Radio: The Book, Fourth Edition
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A must by for anyone interested in a radio career. Alot of great advice. I will keep this book forever.

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As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming ConsultantSteve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this "cheat-sheet" for the radio programmer includes practical advice regarding:ÂRadio as a career--from tips on getting startedto job negotiationsÂProgramming--talk radio and music, from format science to picking the hitsÂRelationships with listeners--everything from staying in touch with your audience to public imageÂBranding, marketing, and advertising the radio stationÂResearch--music tests, audience analysis, ratings, and moreÂPractical information about management policiesÂRadio realities--information on rules and regulationsThis latest edition has been updated to include: ÂImportant updates on an ever-evolving fieldÂEssential forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule, and more.to be accompanied by an on-line section of electronic forms for convenienceÂIdeas for successfully programming in new radio formats like satellite, internet, and cableIn such a competitive industry where formal training can be hard to come by, Radio: The Book, 4e, is a short-cut to the fast track for current and future programmers and program directors. With an active radiobroadcast career that is still exploring new ideas following s more than forty years at some of America's most prestigious radio stations (including WNBC, WHN, WNEW, and CBS radio), Steve Warren is more than qualified to mentor readers. Steve has competed successfully in all music formats from Easy Listening to Country to Top 40 to Oldies, always putting the listener first and now, putting you first. * Learn how to be a hit with listeners in any format * 4th edition to include essential forms and ideas for satellite and web radio programming--and accompanied by an on-line forms section for your convenience!* Learn all about radio as a career--from getting your first gig to job negotiations once you've gotten your foot in the door!* Published in association with the National Association of Broadcasters - the leading American broadcast organization

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Thursday, October 13, 2011

Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet Review

Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information and Personality Broadcast, HD, Satellite and Internet
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Valerie Geller has a gift for breaking down the basics of broadcasting. While being on the radio seems like it is an easy task, Valerie Geller explains very important techniques for helping the beginner all the way up to the most seasoned pro. It is a way to think about radio as a larger medium, how to use the airways as a canvas, as an art. I highly recommend this and all of Valerie's books to anyone interested in radio broadcasting. These books should be in all broadcast schools and radio stations, no matter how large the radio station is. We all need reminding of how to create powerful radio.

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Creating Powerful RadioFor Managers, Programmers and Talent* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more. * PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. www.gellermedia.com * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.* PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.* PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.* TALK - Secrets to improve your show.Learn powerful radio interview techniques and ways to make the talk win big.* INFORMATION - Break down the walls between news and entertainment radio.Creative methods to easily write and deliver complex, detailed stories or issues using the "multi-version" method.* PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials* AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking.

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Saturday, September 24, 2011

Creating Powerful Radio : A Communicator's Handbook Review

Creating Powerful Radio : A Communicator's Handbook
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Geller consults some of the World's great talk radio stations from Mexico to Finland. This book summarizes the most effective and proven techniques for talk radio practitioners. The organization of the book is excellent for real-world users as it takes talk radio from theory to implementation.
The most useful sections deal with focusing talent on bringing out the best in their own personalities and "being themselves." The explanations on storytelling and finding the theme within the story are vital for successful radio.
This reviewer uses the book as the basic text for a group of 11 talk stations and has found it to be a key part of our success formula.

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"Creating Powerful Radio, A Communicator's Handbook forNews, Talk, Information & Personality has been called a "bible in theindustry."For anyone interested in breaking into the business ortalent and programmers interested in moving up to the next level ofperformance.This book shows step-by-step methods to createcompelling radio, with chapters on Management, talent development,breaking into the business, facing the blank page, working with highego difficult people and methods to get and increase the audience

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Friday, July 15, 2011

The Radio Producer's Handbook Review

The Radio Producer's Handbook
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If you listen to the radio and ever wondered what goes on behind the scenes, this book is for you. The authors provide an often humorous description of the day to day activities that are done to bring the listener must-hear radio. Even the technical chapters were written in a way that somebody like me who has no connection to radio (other than listening) could understand and find interesting. Whether you are in the broadcasting field or just interested in radio, this book is well worth purchasing. The book was enjoyable to read and it gives the reader a new appreciation for what happens behind the scenes to bring the listener a good radio show.


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Two award-winning major market producers present the definitive how-to guide for producing a radio show, explaining every duty a radio producer is expected to perform. With refreshing honesty and the humorous flair of professional radio comedy writers, the authors reveal how to get one's professional foot in the radio door, book celebrity guests, craft great interviews, come up with ideas, create great phone segments, write and pitch material, and cope with the pressure that accompanies producing a show in progress.? Appropriate for people of all levels of experience in radio - from broadcasting students to well-established radio professionals looking for new hints? Features a foreward by celebrity radio personality John Records Landecker

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Monday, May 23, 2011

Shock Jocks: Hate Speech and Talk Radio: America?s Ten Worst Hate Talkers and the Progressive Alternatives Review

Shock Jocks: Hate Speech and Talk Radio: Americas Ten Worst Hate Talkers and the Progressive Alternatives
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I've been trying to figure out the right wing these days. I've been reading a lot about its history, its roots, motives. One of the right's favorite fairy tales is of the "left bias" of the media. So I've been reading up on that and ran across this volume.
I didn't think I'd be that impressed with it. But first and foremost, I credit the authors with HONESTY. And that's something I don't often find on the right. For instance, they admit that Limbaugh--as much as I despise his hate language and utter nonsense--is good at what he does: radio. (Indeed, it reminds me of an argument I've had with some righties who argue that Air America's not doing so well business-wise is an indication of the strength of the left. I've argued that that's nonsense. My politics notwithstanding, I don't listen to Air America much at all. First, I don't listen to commercial radio at all unless I have NO alternative. Second, I don't want to hear, between shows worth listening to, infomercials on liberal cause investing and health food. Third, like my brother said, I don't want to trade a rignt wing rant for a left wing rant--and some of Air America's fair is rather preachy left wing stuff. I'd rather make up my own mind, thank you.)
The book starts with Don Imus. That I thought was a little of a mistake. Imus is clearly a "shock jock" more than a political commentator. But he made the news because of his suspension after a blatantly racist comment. The authors ask legitmate questions, e.g., why was he suspended for as short a time as he was. But the proceed into the Top Ten Shock Jocks and #1 is Rush Limbaugh. So they may have put a little more emphasis on him.
They admit, though, that, like him or not (I don't.), Limbaugh is good at what he does. In fact, in a section on him, they comment that Limbaugh was apparently put off at one point because his guests distracted him from what he's good at. In short, he might have a slight sense of ethics, even if it is completely narcissistic.
The others include o'leilly, Laura Ingragam, Sean Hannity. Most are pretty harmless; the authors conclude that they largely "preach to the choir." (My biggest objection, in spite of their lack of balance, is that most are LIARS, expecially o'leilly.) There are some who are particularly caustic, such as Micheal [Wiener] Savage. In fact, while he may be "good" at what he does, I'm surprised he's still on the air. Not only does he lie to a degree that would make a middle school bully blush, he's more racist and abrasive than Imus ever was!
The book then proceeds to the immigration bill which they contend the right wing shock jocks were instrumental in defeating, then into the Fairness Doctrine, which was eliminated by Reagan. (If you're old enough, and have any background at all in the media, you may remember that the FCC used to require "balance," i.e., you weren't supposed to have a one-sided view at the expense of the others). Interesting that the same right wing shock jocks were lobbying against the fairness doctrine. I can't imagine why...
Interspersed with the test was interviews of various radio "personalities" right and left wing alike. Some denied the rightward shift. Many--like the text--gave the devil his due in asserting that some of the shock jocks are good at what they do. They gave you a lot to think about.
Then there's a whole worthwhile section on alternatives and suggestions as to what to do and who to contact to curb some of the hate language.
There's an important chapter in the book entitled "Air Wars and Conservative Dominance." It reminded me of a statement in a book I reviewed here quite a while ago by Todd Gitlin--I think it was "Media Unlimited." He stated, matter of fact, that radio has a right wing dominance and always will because, in effect, they're much more "us vs. them" oriented, and that sells radio.
Despite the claim of some of those interviewed for the book--Limbaugh and o'leilly and some others declined--that there is NOT a right wing bias, I think it's obvious that there is. Everything about the book, the top ten especially, indicate that. There are things we can do about it, e.g., finding alternatives, challenging some of the rhetoric--which is how Imus got the boot after his racist tirade. I think it's necessary that we keep in perspective the "preaching to the choir" element of talk radio. (I have an aunt who has a radio glued to the local station on which Limbaugh preaches each day, and a father in law who reads o'leilly's books religiously, yet would be freaked if he ever tuned onto o'leilly's radio or television missions! I'm not going to change either of them.)
I think the book is important becuase it describes what "we" are up against in this rhetorical battle. And I've argued for some years that the "Fairness Doctrine" should be reinstated. The authors and those interviewed don't think that's likely. But it puts many elements of talk radio into a PERSPECTIVE, and that's what we all need to consider.
Other related volumes you might want to consider on similar topics are:
Attack Poodles: The Looting of the News in a Time of Terror, by James Wolcott
Cable News Confidential: My Misadventures in Corporate Media, by Jeff Cohen
Then tune in or log onto the many alternatives the authors mention in the text.


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The highly politicized and often factually challenged world of talk radio dominates a sizable portion of America's airwaves. But the dirty secret of talk radio's success is the use of hate speech masquerading as free speech. In this book, Rory O'Connor tackles the "hate talk establishment” and shows how huge media conglomerates not only makehate talkpossible but make itenormouslyprofitable. He profiles the country's ten worst shock jocks, including Don Imus, Rush Limbaugh, Sean Hannity, and Michael Savage, and describes how they use the guise of "not being politically correct” to ratchet up their anti-gay, anti-woman, and overtly racist language. He then shows how their celebrity leads to a climate that not only tolerates but actually perpetuates racist, sexist, homophobic, and xenophobic attitudes — making America a coarser, more dangerous place. A survey of the small but growing universe of progressive talk radio offers a respite from the verbal violence.

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