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(More customer reviews)A book specifically designed to help people with Radio Ad Sales. It goes through the specs in regards to radio but doesn't realy focus on the SALES priciples. For that you might want to go ahead and purchase a sales book (I'd recommend "How to Master the Art of Selling" by Tom Hopkins"
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A step by step guide to selling small and medium market radio advertising. From prospecting for business to follow up after the sale and everything in between. A great guide for the new or seasoned radio account executive.
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