Original Sex and Broadcasting: A Handbook on Starting a Radio Station for the Community Review

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(More customer reviews)As of early 2000, the FCC has begun the process of approving a new class of broadcasting, low-power FM (LPFM). The thrust of this effort -- just like the thrust of Milam's book -- is to bring new voices and issues to airwaves.
Milam was one of the early pioneers in radical, non-profit broadcasting. He formed the KRAB Nebula of stations that competed with Pacifica for the far left of public radio. Sex and Broadcasting gives an overview of what it takes (or at least what it took in the '60s and '70s -- the technology and regulation of radio have changed significantly since the book was published) to start up a station and to give it reason.
Milam contents that broadcasting, like sex, requires passion and devotion. At times the book reads like a Yippie manifesto, but when Milam starts talking about the power of radio, one cannot help but be swayed.
Whether or not LPFM takes off the ground (Congressional efforts are seeking to limit/block its introduction) remains to be seen, however the lessons of Sex and Broadcasting could easily be applied as easily and effectively by a webcaster as a traditional over-the-air broadcaster.

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Radio: The Book, Fourth Edition Review

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(More customer reviews)A must by for anyone interested in a radio career. Alot of great advice. I will keep this book forever.

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As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming ConsultantSteve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this "cheat-sheet" for the radio programmer includes practical advice regarding:ÂRadio as a career--from tips on getting startedto job negotiationsÂProgramming--talk radio and music, from format science to picking the hitsÂRelationships with listeners--everything from staying in touch with your audience to public imageÂBranding, marketing, and advertising the radio stationÂResearch--music tests, audience analysis, ratings, and moreÂPractical information about management policiesÂRadio realities--information on rules and regulationsThis latest edition has been updated to include: ÂImportant updates on an ever-evolving fieldÂEssential forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule, and more.to be accompanied by an on-line section of electronic forms for convenienceÂIdeas for successfully programming in new radio formats like satellite, internet, and cableIn such a competitive industry where formal training can be hard to come by, Radio: The Book, 4e, is a short-cut to the fast track for current and future programmers and program directors. With an active radiobroadcast career that is still exploring new ideas following s more than forty years at some of America's most prestigious radio stations (including WNBC, WHN, WNEW, and CBS radio), Steve Warren is more than qualified to mentor readers. Steve has competed successfully in all music formats from Easy Listening to Country to Top 40 to Oldies, always putting the listener first and now, putting you first. * Learn how to be a hit with listeners in any format * 4th edition to include essential forms and ideas for satellite and web radio programming--and accompanied by an on-line forms section for your convenience!* Learn all about radio as a career--from getting your first gig to job negotiations once you've gotten your foot in the door!* Published in association with the National Association of Broadcasters - the leading American broadcast organization

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