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(More customer reviews)I recently had the pleasure of reading 'No Static' by Quincy McCoy and I found it to be not only an informative read but an entertaining one as well. The true mark of any book is whether or not the author can transport the reader into his/her world, commanding their rapt attention from the opening page until the last and McCoys' 'Guide to Radio Programming' fits snuggly into this mold. The books takes the reader carefully and swiftly from Mr. McCoy's humble radio beginnings in Utica, New York to the present day. It is in the journey that we learn where Quincy gained his radio genuis. Well known programmers like Paul Drew, Jerry Clifton, and Bill Tanner are interviewed by McCoy and speak to him about the science of radio programming and creativity not only as a subject for an interview but as a dear and respected friend. Among the legendary radio personalities that Mr. McCoy reems an enormous amount of information and insight from are Dan Ingram, Chuck Leonard, and John Mason.
This book is an absolute MUST for any radio professional (or future professional) who wants to learn the basics of radio programming, and more importantly creativity; an art somehow lost through in this age of over consolidation.
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Now in softcover, No Static shows why success in today's corporate-controlled world of radio depends on putting personality and fun back on the air - and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and - ultimately - higher ratings leading to higher revenue.
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