The Powerful Radio Workbook Review

Average Reviews:

(More customer reviews)This book was aimed more to upper management and directors in radio, but still offered a lot for those who are not. Also - the main purpose is toward the talk industry. If you are seeing Top 40 gigs, this book is not for you.
Gellers book helped me most, at this point, by giving me an inside look of what my PD's are looking for, rather than what I think they may be looking for. Definetly useful.

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The Powerful Radio Workbook: The Prep, Performance & PostProduction Planning, is geared for all broadcasters-programmers,on-air talent and presenters, news and managers.Also for thoseinterested in "breaking into radio or TV."This Workbook, by Internationally acclaimed broadcast consultantValerie Geller is the companion book to Valerie Geller's first book"CREATING POWERFUL RADIO: A Communicator's Handbook, for news, talk,information & personality," offers information to build excitingprogramming even on slow days, improve an average voice, increase youraudience, create powerful news, teach powerful storytelling techniquesand get results with airchecking.

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Creating Powerful Radio : A Communicator's Handbook Review

Average Reviews:

(More customer reviews)Geller consults some of the World's great talk radio stations from Mexico to Finland. This book summarizes the most effective and proven techniques for talk radio practitioners. The organization of the book is excellent for real-world users as it takes talk radio from theory to implementation.
The most useful sections deal with focusing talent on bringing out the best in their own personalities and "being themselves." The explanations on storytelling and finding the theme within the story are vital for successful radio.
This reviewer uses the book as the basic text for a group of 11 talk stations and has found it to be a key part of our success formula.

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"Creating Powerful Radio, A Communicator's Handbook forNews, Talk, Information & Personality has been called a "bible in theindustry."For anyone interested in breaking into the business ortalent and programmers interested in moving up to the next level ofperformance.This book shows step-by-step methods to createcompelling radio, with chapters on Management, talent development,breaking into the business, facing the blank page, working with highego difficult people and methods to get and increase the audience

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