Starting and Operating Your Own Fm Radio Station: From License Application to Program Management Review

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(More customer reviews)It is such a shame that this charming and useful book is out of print. Nothing has ever quite captured the challenges of rewards of community-style radio as this book by Peter Hunn.
When Hunn was struck by the idea of creating his own radio, he assumed there would be books to tell him how to go about it. As anyone in broadcasting will tell you, radio technology sometimes seems like the closely guarded arcana of engineers and corporations. So he wrote this book, a practical and entertaining narrative about building a low-power station, WHRC-FM, for about $40 000.

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Creating Powerful Radio : A Communicator's Handbook Review

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(More customer reviews)Geller consults some of the World's great talk radio stations from Mexico to Finland. This book summarizes the most effective and proven techniques for talk radio practitioners. The organization of the book is excellent for real-world users as it takes talk radio from theory to implementation.
The most useful sections deal with focusing talent on bringing out the best in their own personalities and "being themselves." The explanations on storytelling and finding the theme within the story are vital for successful radio.
This reviewer uses the book as the basic text for a group of 11 talk stations and has found it to be a key part of our success formula.

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"Creating Powerful Radio, A Communicator's Handbook forNews, Talk, Information & Personality has been called a "bible in theindustry."For anyone interested in breaking into the business ortalent and programmers interested in moving up to the next level ofperformance.This book shows step-by-step methods to createcompelling radio, with chapters on Management, talent development,breaking into the business, facing the blank page, working with highego difficult people and methods to get and increase the audience

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